Honoring The Mission

Some stories stick with you—the kind that shift your perspective and give you the courage to take the next step. At Liberty Spenders™, those are the stories we seek out. Over the past few months, a few conversations stood out—bigger than a single episode, yet connected by a shared thread of grit, service, and purpose. That’s why we’re doing something different: a three-part, binge-ready mini-series, dropping all at once. Honoring the Mission drops today on September 11th—a day that resonates deeply with our nation and those who have served. This special drop showcases extraordinary leaders who’ve taken the lessons of military service and turned them into thriving, mission-driven businesses. Here’s what’s inside the series: • Episode 1: Jeff Kirkham - Discover how this retired Special Forces operator and Black Rifle Coffee co-founder built resilience, created the bestselling Black Autumn series, and helps others thrive in chaos. • Episode 2: Eric Hadley - Hear how this Navy veteran and founder of Got Your Six Coffee transformed personal loss into a coffee brand that gives back 25× more than the industry average. • Episode 3: Jason Murff - Learn how this Army veteran grew Grill Your Ass Off from a garage startup into a national BBQ sensation—while giving back to veterans through every sale. Three episodes. One mission. Stories that remind us what it means to serve—and to lead with purpose. Start your binge with Episode 1 now and honor the mission with us.

This is Episode 1 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests. What do special forces, bestselling books, emergency preparedness, and personal transformation retreats have in common? One man: Jeff Kirkham. Kurt and Kristen Luidhardt welcome Jeff Kirkham, a retired Green Beret with 28 years of service, co-founder of Black Rifle Coffee Company, inventor, nurse, and author of the best-selling Black Autumn book series, which has been adapted into the television series Homestead by Angel Studios. He is also the creative mind behind the survival tools and products for ReadyMan. Their conversation explores how resilience, vulnerability, and authentic community are the keys to thriving in both crisis and everyday life. Whether you’re a entrepreneur, veteran, or just someone seeking more purpose and peace, this conversation will leave you thinking, laughing, and maybe even planning your next cold plunge. Key Takeaways from This Episode: - Discover how to reframe failure and pain as fuel for growth, purpose, and resilience. - Apply the AVAR Framework (Authentic, Vulnerable, Accountable, Reciprocal) to strengthen your marriage, business, and community. - Learn practical tools to calm your nervous system, master your mindset, and stay steady under pressure. - Understand why most grocery stores would be empty by Day 3 of a crisis—and how to prepare before it happens. - See how Jeff turned a 2,000-page draft into a million-copy bestselling series and hit TV show—lessons in persistence and creative execution. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. https://meet.prospergroup.co/meetings/libertyspenders/alliance-application?uuid=25b18138-3114-4da3-9ab1-b00a98024368 🌐 Learn more about ReadyMan: https://www.readyman.com/ 📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook 📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

This is Episode 2 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests. Kurt and Kristen Luidhardt welcome Navy veteran and faith-driven entrepreneur Eric Hadley, founder of Got Your Six Coffee Company and host of the Brewing Better Days podcast. Eric shares his inspiring journey from military deployments across 59 countries to launching a patriotic, mission-driven coffee brand that gives back 25 times more than the national average to support veterans, first responders, and their families. Through stories of loss, faith, resilience, and entrepreneurial grit, Eric reveals how Got Your Six was born out of pain and transformed into a purpose-fueled movement.. Key Takeaways from This Episode: - Discover how global military service shaped Eric’s perspective on leadership and sacrifice. - Learn how personal setbacks—including divorce, layoffs, and trauma—can be transformed into purpose-driven impact. - See why building a mission-first business can create loyalty, scale sustainably, and change communities. - Explore how faith and spiritual breakthroughs became the cornerstone of Eric’s entrepreneurial journey. - Hear practical lessons on cash flow, scaling, and bootstrapping from a business built on generosity. - Understand how giving back 25% of profits became central to the Got Your Six model of success. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. https://meet.prospergroup.co/meetings/libertyspenders/alliance-application?uuid=25b18138-3114-4da3-9ab1-b00a98024368 Relevant Links and Resources: 🌐 Got Your Six Coffee: https://gotyoursixcoffee.com/ 📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook 📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast: Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

This is Episode 3 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests. Kurt Luidhardt welcomes Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, a Texas-based, veteran-owned spice company known for its military-themed branding, bold flavors, and unwavering commitment to giving back. Jason shares his entrepreneurial journey from serving in the Old Guard in Washington, D.C. to launching one of the fastest-growing seasoning companies in America, starting in his garage. What began as a side hustle is now a national BBQ sensation sold in more than 1,400 stores (including ACE Hardware and Hallmark) and online. From military camaraderie and humor to purpose-driven branding and community impact, Jason reveals the strategies that transformed Grill Your Ass Off into both a cultural statement and a thriving business. Key Takeaways from This Episode: - Discover how military camaraderie inspired the creation of a mission-driven spice company. - Learn the story behind the bold name “Grill Your Ass Off”—and why it’s both a marketing blessing and a challenge. - Explore the power of humor, identity, and storytelling to stand out in crowded markets. - Understand how partnerships with groups like The Independence Fund and Military Mobility help veterans thrive. - Gain practical insights on bootstrapping and scaling a direct-to-consumer business. - Take note of Jason’s Eight Marketing Commandments—a playbook for entrepreneurs and content marketers. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. https://meet.prospergroup.co/meetings/libertyspenders/alliance-application?uuid=25b18138-3114-4da3-9ab1-b00a98024368 Relevant Links and Resources: 🌐 Grill Your Ass Off: https://grillyourassoff.com/ 💛 Support Live-Saving Services: ClarityCares.org/donate 📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook 📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast: Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.