
The Cap & Ball Saloon: The Second Amendment in The Digital Age
12 videos
Updated 1 month ago
A regular series dedicated to marketing and industry news in the 2A community. We cover a wide range of topics including website design, Search Engine Optimization (SEO), Social Media Marketing, 2A News, and more.
If you're interested in or work in the world of Firearms or cater to the Second Amendment community this is a podcast for you. However, we welcome everyone, from FFL's to anyone serving the Second Amendment Community along with everyday shooters and firearms novices. You'll find something to love with our regular podcast.
Kick back, grab a glass as your host Anders E.T. Herzberg discusses modern marketing and one of our most fundamental rights intersect.
Uploads most Saturdays at 6am.
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P320 Updates, 2A Industry Dram Alert, & FFL Digital Marketing Tips | The Cap & Ball Saloon Ep. 14
Cap & Ball Digital StrategiesWell there's been a development in the P320 Airforce incident, it looks like a second Airman has been arrested on several charges. But can SIG breath easy at this point? We also discuss Bob Vogel's arrest and charges, Rare Breed's "interesting" actions at the recent GOALS industry event, and we get into structuring and optimizing your FFL website. All this and more on the latest episode of the Cap & Ball Saloon!22 views 1 comment -
Colt's Gen 3 Glock Clone, SIG P320 Troubles & A Fix?, Google Business Profile SEO For FFL's
Cap & Ball Digital StrategiesOn today's episode of the Cap & Ball Saloon we'll be talking patents and highlighting Colt's new striker fired design. Does Colt want to throw it's hat into the Glock Gen 3 market with its own offering? Traditionally offering 1911 style pistols, could Colt be making a competitor to Glock or do they have the M&P 9 Metal HD in their sights instead? SIG has been in the news for all the wrong reasons, but a new patent from a former SIG employee may give the P320 a chance at being safe again. We discuss. Finally for FFL's we'll be talking Google Business Profiles and setting them up along with some tips on how to get feedback from your customers online. All this and more on today's episode of the Cap & Ball Saloon, stay tuned! Full show notes here - https://www.capandballseo.com/journal/gun-news/colts-gen-3-glock-clone-sig-p320-troubles-a-fix-google-business-profile-seo-for-ffls/44 views 2 comments -
New Firearms Technology & The Fight For The 2A Continues | The Cap and Ball Saloon: Ep. 11
Cap & Ball Digital StrategiesIn this weeks episode of the Cap & Ball Saloon we talk about - Some actual innovation in the firearms space - T-Rex Arms breaks their silence - The Big Beautiful Bill is being ruined by anti-gun BS - The ATF does something right for a change - Talking about Firearms Marketing and YouTube Let us know your thoughts about any of today's topics in the comment section below! Do you want to grow your FFL online? Get our free FFL Local SEO Guide and start driving more customers to your door. https://www.capandballseo.com/ffl-seo-guide21 views -
Lucas Botkin Leaves T-Rex Arms, Rare Breed Trigger's PR Push, & More! | The Cap & Ball Saloon Ep. 9
Cap & Ball Digital StrategiesWant premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ In this episode of the Cap & Ball Saloon we go over - Lucas Botkin's departure from T-Rex Arms, the very company he founded. - Rare Breed Trigger's Interview with James Reeves and how it shook out. - The SIG Armorer's Official statement on the P320 and why I blame SIG more than I do him. - How AI is affecting the firearms industry by compromising customer trust and my idea for fixing this issue. - New York has another crazy bill that tramples on the Second Amendment AND! The First Amendment at the same time. - Why the DOJ needs to reconsider the idea of merging the ATF and the DEA. - And finally SureFire is getting sued by B & T and what happened to start this court room dust up? Full Episode Notes Here - https://www.capandballseo.com/journal/gun-news/the-cap-and-ball-saloon-ep-9/ Don't forget to like, share, comment, and subscribe for more from Cap & Ball Digital Strategies. Let us know your thoughts on any of these topics below, we'd love to hear from you! #trexarms #rarebeedtriggers #sigsauerp320 #ai #newyork #atf #surefire136 views 1 comment -
SIG P320 and LFD Research, Rare Breed Trigger Ruling & ATF Updates | The Cap & Ball Saloon Ep. 8
Cap & Ball Digital StrategiesWant premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ Welcome to The Cap and Ball Saloon, a podcast where your host Anders E. T. Herzberg explores the evolving world of the Second Amendment in the digital age. Show Notes here - https://www.capandballseo.com/journal/gun-news/cap-and-ball-saloon-ep-8/ 🎯 In this episode, we dive into: The latest developments surrounding the SIG P320 and LFD Research The court ruling on the Rare Breed FRT trigger ATF news and updates on firearm regulation The current status of the Hearing Protection Act, and did Silencer Central really try to block the HPA? And much more from the world of firearms, policy, and advocacy 🔔 Whether you're a gun rights advocate, 2A enthusiast, or just curious about the modern landscape of firearms law, this episode has something for you. 📌 Don’t forget to like, comment, and subscribe for more episodes! #secondamendment #GunRights #SIGP320 #RareBreedTrigger #ATF #HearingProtectionAct #2A #GunNews #Podcast #CapAndBallSaloon This came out a bit odd in spots for audio and video, apologies in advance about that.75 views -
Glock Cancels Even More Pistols, YouTube Nukes Buffalo Bore, and More | The Cap & Ball Saloon Ep. 6
Cap & Ball Digital StrategiesGrab a seat at The Saloon with Anders E.T. Herzberg as we dive deep into the hottest Second Amendment news! In this episode, we cover: • 🔫 Glock Going & Gone: What models are getting axed, which calibers survive, and a Gen 6 announcement is still MIA while Glock releases a new list of pistols that are getting dropped from production on their website. • 🎯 Ruger’s Ringers: How the RXM, 10/22 Carbon Fiber, American Rifle Gen 2 & Precision Rifle are driving 31% of Ruger’s Q1 revenue—and what it means for US‑made firearms. • 📉 Is There a Trump Slump?: Analyzing background‑check data, tariff impacts, and why “Trump Slump” fears may be overblown. • 💻 Digital Age Dilemma: Why many FFLs lag in online marketing, plus our offer to roast your website live. • ⚖️ Policy Pulse: New Democrat “assault weapons” bill & YouTube’s firearms policy fallout—what Buffalo Bore’s de‑listing teaches us about platform risk and some suggestions for avoiding the same fate. • 📈 Survival Strategy: From email lists & Rumble backups—how the industry must evolve online. ► Timestamps 00:54 - Glock releases a new list of canceled guns 03:43 - Discussing your comments! 07:53 - FFL's need to modernize their marketing and we want to help 12:00 - Ruger seems to be doing quite well for themselves with a new partnership 15:13 - Do we have a 2A industry Trump slump & what the Democrats have done to the 2A. 17:17 - Poking fun at SIG's branding for a bit. 18:19 - Buffalo Bore's YouTube got nuked - what might have happened 22:14 - Some tips to avoid having these issues & having a backup plan 👍 Like if you learned something new, Comment your thoughts on Glock’s lineup, Trump’s impact on 2A, or request a free site roast, and Subscribe for more Second Amendment insights in the digital age! 🔗 Useful Links Sign up for our newsletter and get your free FFL marketing guide - https://www.capandballseo.com/digital-marketing-misfires/ Companion Article with all links and resources https://www.capandballseo.com/journal/gun-news/glock-cancels-more-pistols-saloon-ep-6/ Lima Six - LIMA SIX (@L6_Underground) / X SCOPE Report - NASGW Releases Q1 2025 SCOPE Report | Dealer Wire Google Firearms Policy - Firearms policy - YouTube Help 🐦 Stay Connected Twitter: @capandballseo Next on Dead Caliber’s Archive: The history of the 10 mm—where it’s been and where it’s headed. Don’t miss it!204 views 1 comment -
Hidden Glock Rifle Patents, Sig Sauer Shakeups & 2A Law Battles | Cap and Ball Saloon Ep. 7
Cap & Ball Digital StrategiesWant premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ Welcome to Episode 7 of the Cap and Ball Saloon, your go-to podcast for modern Second Amendment discussions. Full episode notes here https://www.capandballseo.com/journal/gun-news/hidden-glock-patents-and-the-xm7-bites-sig/ 🎙️ In this episode: 🔍 Newly uncovered Glock patents for their AR-15 pattern rifle. ⚙️ SIG's XM7 woes and more P320 issues 🏛️ Legislative frustrations: What’s holding up the Hearing Protection Act and SHORT Act in Congress. 💥 Rapid-fire news on 2A from Bitcoin Revolvers, to inside a Self Defense Case. 👉 Don’t forget to like, comment, and subscribe to stay informed and empowered.26 views -
Firearms Marketing in 2025: Social Media, SIG P320 Fallout & CRS Firearms Update
Cap & Ball Digital Strategies🎯 Firearms Marketing in 2025: Social Media, SIG P320 Fallout & CRS Firearms Update | The Cap & Ball Saloon Episode 5 🎯 In this week’s episode of The Cap & Ball Saloon, Anders E.T. Herzberg breaks down: Why Facebook, Instagram & TikTok are dying for 2A businesses How to hedge your bets on YouTube with Rumble The latest SIG P320 trust crisis and what it means for every gun owner Hard truths on Google’s antitrust woes and local SEO for your FFL CRS Firearms (Matt Hoover) & Tate Adamiak updates 🔔 If you support the Second Amendment and want to grow your FFL or 2A business online, Like, Comment, Share & Subscribe! 🔗 Important Links CRS Firearms on YouTube https://www.youtube.com/@CRSFirearms More Links & Resources on Our Website Here https://www.capandballseo.com/journal/gun-news/sigs-reputation-issues/ 🕒 Timestamps 1:20 - Discussing SIG's continued P320 reputation issues 9:46 - Firearms Industry Reports, Economic Data & Polls 16:33 - Local SEO for FFL's & Social Media Tips 31:00 - Good News For CRS Firearms 💬 Join the Conversation SIG Owners: Have you run the striker-block test on your P320? Drop your results below. FFLs: What’s your #1 marketing pain point this year? 🔔 Subscribe for weekly insights on 2A marketing, local SEO, and small-arms history! #2AMarketing #FFLSEO #SIGP320 #FirearmsIndustry #CapAndBallSaloon #CRSFirearms #DeadCalibersArchive86 views 1 comment -
A Gearfire Dumpster Fire: The Cap & Ball Saloon - Ep. 4
Cap & Ball Digital StrategiesWant premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ Welcome to the Cap & Ball Saloon—your go-to podcast for all things firearms marketing in the Digital Age with your host Anders E. T. Herzberg. In today's episode I and Jason J. Green sit down to look at a local FFL's Gearfire powered website and find just about everything wrong. From questionable design decisions to outright mislabeled items, this is an example of how you don't build a website for the modern 2A space. Please note, we do not have any business relationship, with any of the companies mentioned. So, if you're looking for tips to improve your website, grab a pen and paper as we do an initial breakdown from the leadership at Cap & Ball. We break down: • 🔍 First impressions & UI/UX hits and misses • 💬 Product issues, questionable decisions. • 🚀 Conversion optimization for 2A-friendly commerce Whether you’re a gun shop owner, tactical gear manufacturer, or selling to the 2A community — this episode is packed with value you won’t want to miss. 📲 FOLLOW & SUBSCRIBE 👍 Like this video if you support 2A marketing 🔔 Subscribe for more deep dives & breakdowns 💬 Drop a comment with YOUR favorite 2A websites 🔥 HASHTAGS #2AMarketing #DigitalFirearmsMarketing #FFLMarketing #GunIndustry #CapAndBall #TacticalBranding #CBsaloon #Gearfire #WebsiteReview #EcommerceSEO #FreedomTech50 views -
Make This Belt Fed Blow Up: The Cap & Ball Saloon Ep. 3
Cap & Ball Digital StrategiesIf you're an FFL, gunsmith, or part of the 2A community, check out Cap & Ball Digital Strategies for expert digital marketing services tailored to your business—from organic search and email marketing to social media management. https://www.capandballseo.com/book-a-consultation/ Cap & Ball Saloon: Fixing Lima Six's Website Welcome to the Cap & Ball Saloon—your go-to podcast for all things firearms marketing in the Digital Age. In today's episode, we'll be taking a look at the Lima Six website. Myself and Jason J. Green sit down and do a first look at the website Lima Six.com and then we'll show you the worst possible sales flow I have ever seen from an FFL local to us. You'll see some of the tools and ways that we approach SEO audits for websites. We look at the goals and purpose of the website, what basic issues we find, and some suggestions for changes that we would implement in this raw, off the cuff episode. Please note, we do not have any business relationship, with Lima Six, at most I follow them on twitter, we just think an affordable belt fed AR-15 is cool and want to see this product come to market. So, if you're looking for tips to improve your website, grab a pen and paper as we do an initial breakdown from the leadership at Cap & Ball. We break down: • 🔍 First impressions & UI/UX hits and misses • 💬 Messaging clarity & brand identity • 🚀 Conversion optimization for gun-friendly commerce • 🎯 How to market 2A products in a hostile digital ecosystem Whether you’re a gun shop owner, tactical gear manufacturer, or digital marketer navigating the two-way terrain — this episode is packed with value you won’t want to miss. 📲 FOLLOW & SUBSCRIBE 👍 Like this video if you support 2A marketing 🔔 Subscribe for more deep dives & breakdowns 💬 Drop a comment with YOUR favorite 2A websites 🔥 HASHTAGS #2AMarketing #DigitalFirearmsMarketing #FFLMarketing #GunIndustry #CapAndBall #TacticalBranding #CBsaloon #LimaSix #WebsiteReview #EcommerceSEO #FreedomTech42 views