The Power of Purpose in Business | Ashley M. Grice | TED

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: http://ted.com/membership

Follow TED!
Twitter: http://twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted
Facebook: http://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-...
TikTok: https://www.tiktok.com/@tedtoks

The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more: https://go.ted.com/ashleymgrice

https://youtu.be/j4QlG5jKpio

TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com