"A New World Order!"

Strange, this term "New World Order" seems really popular with the world leaders. What makes them say this over and over again?

Here's and excerpt:

"I have before us the opportunity to forge for ourselves and for future generations a new world order. A world where the rule of law, not the law of the jungle, governs the conduct of nations. When we are successful and we will be, we have a real chance at this new world order, an order in which a credible United Nations can use its peacekeeping role to fulfill the promise and vision of the UN's founders."