LeBron James & Lakers Make Playoffs...Is This Good for NBA Ratings?

LeBron James and the Los Angeles Lakers clinched a playoff berth Wednesday night...after they squeaked by the Golden State Warriors. Adam Silver was likely sweating during the game...worried the league would be missing its biggest star for the postseason.

However...is LeBron James making the playoffs a positive for the NBA in terms of television ratings? NBA ratings have declined rapidly over the last 12-18 months...and many attribute that decline to LeBron James leading the NBA down the path of being woke.

We explain why LeBron in the playoffs could actually be a negative for the NBA...and how this postseason could set record low ratings.