How to Write Great YouTube Titles w/ Creator Hooks’ Jake Thomas

Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks.

Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers

After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show.

In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche.

0:00 Introduction
1:23 Picking one small niche and being the best on it
5:54 Metrics that matter
8:24 Fear, Desire and Curiosity
20:07 Good understanding of getting people's attention
25:59 How to A/B test titles
36:12 Newsletter - Scoring system
38:21 Personal Challenge