How to start a Content Business – Turning views into sales! \\ Content marketing

Let's talk about content and using content for your business, also known as content marketing.
The thing is, most people have a really deep misunderstanding about content. They assume that if they put out a couple of posts here and there or publish a couple of articles, they will magically get some customers from that. In this video, I explain how to start a content business to market your products and services and how to turn views into customers. Specifically, I illustrate how content marketing work with an example of a company manufacturing and selling chocolate.

00:00 Welcome
00:51 Why you need content to grow your business.
02:24 Using content to segment your audience
02:29 Become the Wikipedia of your industry
03:43 Create a content monopoly
04:38 Nobody can compete with the power of free
05:37 Quality content creates pre-trust in your work
06:12 Selling without being salesy
07:36 Use the power of email marketing
08:24 The content business model explained
09:12 The best platform for every content business
10:24 Take advantage of networking effects
10:57 Retarget potential buyers based on behavior
11:36 How to master content marketing

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- How to get the LinkedIn algorithm to love your content!
- Get the most out of LinkedIn videos to attract more high-quality leads.
- LinkedIn content creation from A to Z: My top-secret process.
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