Don't want to be tracked? Apple gives you a choice.

Apple's new "Tracking Transparency" feature will add a pop-up to your iPhone whenever an app wants to track you. It's to let people know when their "IDFA" system is being used.

Cybersecurity and privacy journalist Kate O'Flaherty explained to me in this latest video that the IDFA, or ID for Advertisers, is a way for iPhone apps to determine when things like advertising campaigns have been effective, by allowing the apps to monitor a user's activities across the phone. It is a more private way of tracking than cookies in browsers, but Apple says that more transparency is needed. They argue that many people don't realize this kind of tracking is going on, and that users should be made aware of it and given the option to opt out. That's why they've added this feature, and also things like privacy labels to their app store.

A great step forward for privacy!

Facebook isn't happy, because their entire business model is built on being able to track users. They're even talking about legal action on the grounds of antitrust. What will become of companies like Facebook if users decide they no longer want to be tracked?

Watch on Odysee!
https://open.lbry.com/@NaomiBrockwell:4/apple-v-facebook-privacy-battle:7?r=DzXweqFwrKKy9W5nrSXLok6w9Secrgc8

If you would like to send me a message and support my channel, visit https://cointr.ee/naomibrockwell

Sign up for the free cryptobeat newsletter here:
https://Naomibrockwell.com/cryptobeat

Sign up for the members-only newsletter here and get access to exclusive content by becoming a member of NBTV!
https://Naomibrockwell.com/memberships

Edited by Lee Rennie
Written by Dan Amankwah and Naomi Brockwell
Special thanks to Mike Ricci for all his help advising on this script!
Follow Kate O'Flaherty at https://twitter.com/KateOflaherty

Here are a bunch of products I like and use. Using these links helps support the channel and future videos!

Recommended Books:

Permanent Record - Edward Snowden
https://amzn.to/305negc

No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State - Glenn Greenwald
https://amzn.to/2UQmJ4m

What has the government done to our money - Rothbard
https://amzn.to/2KMzmcu

Naomi's Privacy Bag: some of my favorite products to help protect your privacy!

Use the Brave browser! https://brave.com/nao076

USB-C to ethernet adapter:
https://amzn.to/2lOVBoy

Lightening to ethernet adapter:
https://amzn.to/2nWyNns

Faraday bag wallet (signal stopping, to protect your fob, credit card, and phone)
https://amzn.to/2SUkPhu

Data Blocker (if you're charging your phone in an unknown port, use this so that no data is transferred)
https://amzn.to/2SVh0J2

Computer privacy screen (use your computer in public? Keep your information safe!)
https://amzn.to/2SXYHmf

Phone privacy screen (don't let people in public see your private data)
https://amzn.to/2YyJMnH

Camera cover (for computers and phones, so no one can access your camera without you knowing)
https://amzn.to/2Mt7Hic

Privacy Tip: Don't use wifi, and if you must, append the tag ‘_nomap’ or ‘_optout’ to your SSID to stop other websites tracking your location.