Tenspeed Hero: Les Jeux Sont Fait!

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www.tenspeedhero.com

If there’s one thing that can make or break a winter ride, it’s your socks. No matter how thick or high-tech your booties or oversocks are, if you don’t have the right layer INSIDE the shoe, you’re done. That’s why my go-to this winter, and every winter, are wool socks from the one and only Tenspeed Hero.

OK, so it’s really no secret that wool’s really the best thing to have on your feet when it gets cold. And you probably know that merino wool is always preferable to other types of wool because it’s softer and has better moisture wicking properties. But, maybe you don’t know that you can get varying thicknesses for different seasons, and I’m willing to bet a lot of you don’t know Tenspeed Hero. So, this is less of a sock review and more of an opportunity for me to shine a light on one of the coolest brands you may never have heard of.

If you’re a cyclocross fan here in the US, it may be a familiar name as they’ve sponsored multiple national champions and are podium regulars at just about every major race. So, this stuff is worn and tested by the best and in my opinion it’s in a design class all its own.

Tenspeed hero also has one of the few remaining written cycling blogs that’s actually worth reading. Do yourself a favor and stop binging netflix for a while so you can binge the features section of their website. After you’re done there, head over to the store and treat yourself to one of their italian made kits. I’ve been wearing my original TSH jersey at least once a week for the past several years, and I feel fast every time I put it on. The sprinkles collection is rad, too, but where they REALLY pull ahead of the pack is in the sock department.

I fancy myself a member of the “tall sock tribe’ and as a result I have literally four drawers full of cycling socks that I wear every day, on and off the bike. And, if i’m counting, there’s probably a drawer and a half full of only TSH socks. Their designs are elegant, and the color palette is easy to match to just about anything you buy from their site, or any kit you may already own that needs a little extra POP.

The current crop of tenspeedhero All Road and Adventure socks are on the lightweight merino side, which is killer because you can wear them for three seasons and they’re also great as everyday socks. And when they have the seasonal heavier weight socks in stock, buy yourself 3 or 4 pair. I’ve got about twice that and I literally wear them all day every day from November through February, on and off the bike. There’s just no better cold weather accessory than a nice pair of thick merino socks, and I don’t think anyone’s are cooler than TSH.