ILLEGAL apparel and endless hustle w/ Frank Augustine

Frank Augustine is the founder of ILLEGAL apparel.

Frank and his brother created the brand, and associated company, in their parent's basement back in 2013. He has spent the last 7 years scaling production, opening a store on the South Side of Pittsburgh, and learning many lessons about entrepreneurship.

He’s gotten the business off the ground via a relentless commitment to sales and a willingness to experiment with designs. Not bad for someone still in his early 20s.

In this episode, Aaron and Frank discuss the way he has positioned the brand, how Frank sold shirts in the early days, and the hard lessons he’s had to learn along the way.

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Time Stamps

0:00 Frank Augustine Intro
1:12 Brand Positioning
3:07 Starting Illegal at 14
6:45 Impact of an Influencer
8:19 Illegal’s New Facility
9:59 Managing Growth Rate
11:35 Exclusivity of the Brand
14:57 COVID Changes
17:00 Dropping a Collection
22:32 Creating a Culture
29:27 Connect w/ Illegal
31:03 Frank Augustine’s Challenge to the Audience

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Edited by Kelsee McHugh
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🕺Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.