Brian Rose (London Real) is Ready To Take Your Money...

Brian Rose. London Real. 2 million subscribers on YouTube. 1 million viewers on his livestream with David Icke. A podcast host who interviews some of the biggest names within social media. How did he devolve into someone who scammed millions from his followers?

I think Brian Rose has two different personalities: before Dan Pena and after Dan Pena. Before his participation in the castle of Dan Pena, Brian Rose was just a podcaster. A guy having cool conversations with an assortment of guests.

When Brian Rose first began London Real with Nic Gabriel, he was a burned out derivatives trader and wanted to tell cool stories on air. His ethos of having conversations with guests from many walks of life led to his podcast gaining popularity. Enough popularity that even Joe Rogan invited him onto his show. But then he met Dan Pena.

Brian was running a business that was not making any money and then was asked how he runs this business that doesn’t make any money and then turned that into a $3,000 course on how to run a business. Business Accelerator Academy was born.

At $3,000 per person and 5,000 students, that’s $15 million gross revenue over the past few years. He couldn’t turn much of a profit before Business Accelerator and now he’s running a 7 figure business teaching how to run a business? And that’s not including the portion of students paying $10,000 for inner circle access.

One thing that I find fascinating about course sellers, and I haven’t seen anyone talking about this, is the ridiculous interest rates these customers are paying.

He prices his course at $3,000. Let’s assume that’s the market rate for this kind of product. If you finance the course over 6 months, then you will pay $3,600. That is a 20% increase in price over 6 months, meaning you’re being charged a yearly rate of 40%. 40% interest if you finance the course. This is like a payday loan, quick cash loan type of business.

There was no reason for him to spend $100,000 on a livestream and ask for $250,000 per month in donations to help support this platform. This is what happens when someone isn’t properly equipped with the ability to handle money. It’s been a disaster since he raised the money.

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