Video 13 - What's The Difference Between Landing Pages and Websites

https://www.IMJusticeMarketing.com ... (321) 622-5756 ... Dave Smith ...
Landing Pages and Websites ... IMJustice Marketing Tells You The Difference ...

Landing Pages vs. Websites

Landing Pages work best when they minimize distractions. When comparing a Landing Page to a Website, you'll find that a Website typically includes multiple elements, navigation, and items to encourage deeper engagement within the Website.

A Landing Page generally strips all these things away to focus on the one thing you’re after: conversions ... It serves as a stand-alone Website that leads to a clear CTA (call to action). When comparing a Landing Page to a Website, you might think about a Website as being a collection of Landing Pages. Each page has its own goal, whether it’s to discuss products or services, educate
and inform visitors, or provide information about an organization. Each is interconnected to foster further investigation and encourage additional time on site.

True Landing Pages narrow the focus.
Here’s an easy way to see the differences between the two.

• Pages: Websites have multiple pages. For example, the typical small to medium-sized
business might have 10–30 pages of content. Larger businesses will likely have hundreds
or even thousands. Landing Pages are a single page (but can have several if warranted).

• Target: Websites are appealing to people interested in your business in general.
Landing Pages target users interested in a particular offer.

• Purpose: Websites showcase everything your business does, what it stands for, and
how products or services can benefit others. Landing Pages are focused on a particular
aspect of the business and designed to capture leads.

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Is a Landing Page the Same as a Homepage?

A Landing Page can be a homepage. Some organizations don’t need a detailed website, so a homepage could be a Landing Page. Typically, however, when comparing a Landing Page to a
homepage, you’ll see significant differences.

A good homepage will act as the central hub for your Website and provide a compelling overview
of your organization. The best homepages make it easy to find what visitors are looking for by
linking to other essential pages of your Website.

By comparison, a Landing Page is designed to entice visitors to take a specific action, so all of the
other elements of the homepage are gone. Landing Pages make a compelling case for that action
with a strong CTA, while homepages might have multiple links to additional content. While this
content generally links to permanent pages or sections of your Website, a Landing Page isn’t meant to be a permanent page in most cases. It’s more like a temporary and changeable microsite within your website used for specific Marketing purposes.

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The Benefits of a Landing Page

When someone has clicked on an ad or offer and winds up on a Landing Page, you have a much greater chance of converting them.

Have you ever clicked on an ad or Social Media post looking for something specific? Perhaps it’s a post on LinkedIn to download a white paper or an email for new product enhancements. It’s frustrating when you have to scour a Website to find what you’re searching for. Because a Landing Page is dedicated to the reason you click, the information you want is right in front of you and easy to find. Landing Pages remove friction.

IMJustice Marketing ... Dave Smith
Melbourne, Brevard County, Florida 32940
(321) 622-5756
[email protected]
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https://www.IMJusticeMarketing.com ... (321) 622-5756 ... Dave Smith ...
Landing Pages and Websites ... IMJustice Marketing Tells You The Difference ...