Video 15 - What Is The Buyers Journey and Why Is It Important

https://www.IMJusticeMarketing.com ... Dave Smith ... (321) 622-5756 ...
Unlock the tremendous potential that lies within your business ... IMJustice Marketing

Just so we’re all on the same page, let’s run through a quick definition of what the Buyer’s Journey is and what the Buyer’s Journey stages look like. Simply put, the Buyer’s Journey is the combination of steps a prospect or lead goes through before becoming a paying customer.

Technically, the Buyer’s Journey stages extend beyond the purchase and into post-purchase and repurchase, but here, I will just focus on the stages leading up to a purchase.

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There are a few variations of what the Buyer’s Journey looks like, but for the purpose of this description, I will break the Buyer’s Journey into three main stages:
• Awareness
• Consideration
• Decision

There are a great many variations to the types of content you can use for each of the Buyer’s Journey stages. What I teach is tried-and-true content types that have proven to be effective for countless brands around the world.

You have the ability to create video content for the consideration and decision stages as well. It’s up to you to determine the best types of content for your brand and your ideal buyer. Remember, it doesn’t matter what everyone else is doing. You need to be focusing on creating content for your ideal customers. If they aren’t the ones consuming it, your content won’t ever gain enough traction to deliver successful outcomes.

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Work to determine what content types work best for your buyers. Test new tactics along the way, but be sure to start by creating a Content Marketing Strategy. The rest of your Content Marketing will revolve around this vital step.

Now that you understand the Buyer’s Journey just a little bit better, it’s time to start creating some content! And don't forget ... If you are not informing and educating your target or ideal customers, you will most likely NOT be looked at as an authority, but instead, they will bargain with you on price. For you never gave them any other reason NOT to ...

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IMJustice Marketing ... Dave Smith
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(321) 622-5756
[email protected]
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https://www.IMJusticeMarketing.com ... Dave Smith ... (321) 622-5756 ...
Unlock the tremendous potential that lies within your business ... IMJustice Marketing