Glow.fm founder Amira Valliani talks Podcast Monetization

In 2017, Amira Valliani created Backyard Cambridge, a podcast about the City Council election in Cambridge, Massachusetts. She interviewed the candidates, produced the episodes, and built a small audience.

When she attempted to turn the show into a viable business, she found that there was no easy solution for collecting subscription revenue from listeners willing to pay for content.

So, she founded Glow. Glow makes building podcast memberships easy and has raised more than $2 million in seed funding.

In this episode, Amira and Aaron discuss why podcasters can make more money from subscriptions, Amira’s experience selling ads, and how startup life compares to the Hillary State Department.

0:00 - Interview with Amira Valliani
1:39 - What is Glow?
4:30 - The future of podcasting
16:33 - The hardest thing about podcasting
19:45 - Difference between podcasting and other industries

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Edited by Aaron Thompson
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🕺Aaron Watson, Chief Executive Officer of Piper Creative

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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

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Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.

Episodes of Going Deep with Aaron Watson can be found on any podcast player or the podcast's website.

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