NBA: Why the Ratings Are Struggling Since the Restart

Before the NBA restarted in Orlando...we had been without sports for over four months. Many thought the ratings would be through the roof upon the return of the NBA. However...seemingly everyday we're seeing headlines of declining ratings.

Are the NBA ratings actually in decline? Yes and no. We dive into the ratings and explain how NBA ratings are actually up since the restart. However...that's not all great news. We compare the NBA to other leagues...and explain the primary reason why the NBA is experiencing a steep decline in popularity.