Will Spotify Dominate Podcasting?

Spotify wants to dominate podcasting. Spotify has been spending big bucks to sign exclusive podcasters like Joe Rogan, Addison Rae, Michelle Obama, Bill Simmons, and Kim Kardashian.

On the Piper Rundown we've been taking note and discussing Spotify's movement into the podcast space. Their goal is to gain more market share of podcast listening, while simultaneously improving the data surrounding ad placement.

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0:00 - Podcasting Trends
0:48 - Spotify Podcast Ads
1:30 - Joe Rogan signs to Spotify
2:21 - Spotify Acquires "The Ringer"
2:42 - Apple's Podcast Strategy
3:22 - Kim Kardashian Podcast joins Spotify
4:00 - SiriusXM buys Stitcher
4:42 - Spotify signs Addison Rae Podcast

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Edited by Aaron Thompson
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🕺Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
https://twitter.com/AaronWatson59
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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

https://www.linkedin.com/in/hannah-phillips-52bb87a3/
https://twitter.com/hannahpmedia
https://www.instagram.com/hpmedia/

Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.