'Men Can Be Obsessed With Kawaii Too' | HOOKED ON THE LOOK

A young man who dresses head to toe in pastel pink kawaii style is hoping to inspire others to express themselves through fashion. Jake, from Montreal, Canada, has been inspired by Japanese Harajuku fashion for the last five years and has never felt more confident. Jake told Truly: “Dressing a certain way doesn’t compromise your masculinity, it’s fun to be colourful!” Jake insists it’s “really difficult to be in a bad mood when dressed head to toe in pink” and hopes others will find the confidence to express themselves through other styles too.

Follow their adventure here: https://www.instagram.com/zonderliing/