Using fear to create distrust, compliance and behavioural change

Notice the wording. So it's not "if you dont want to catch the virus, the best way to minimise that risk is to not come into close contact with people". No, it's "if you don't want to face a period of self isolation...."

And then we have "but fundamentally, how we stop this virus spreading is down to us and OUR OWN BEHAVIOUR" lol give me strength