Company Logos Through Time 21: The Program Exchange (51520*)

The Program Exchange was barter syndicator of television programs. The idea was that instead of television networks paying a fee to broadcast their programs, they would instead agree to play a number of advertisements for General Mills products, hence the idea of the barter system. We look back on this barter syndicators thirty-seven year run from 1979 to 2016 in the episode of Company Logos Through Time.

There are two typos in the video. See if you can spot them.

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