How to be your badass self: Annie Koshy

It’s safe to say that 2021 was a year like no other and that 2022 will certainly not revert back to the old normal. So, as you think about building brands during this year and beyond, what should we take away from the pandemic? COVID-19 elevates the social impact of every business and throws a spotlight on the nature of our companies, our character and our brand(s).

I had an honor of interviewing Annie Koshy, an author of “How to be your badass self”: A Guide to Using Your Inner Energy for Brand Success. She is brand strategist and has been featured in a lead role in two short films A Bloody Mess (2019) and F•E•A•R: Face Everything and Rise' (2020). She is host of nFocus at Sauga960am and many other events.

Annie shared insights on impact of personal brand on corporate branding strategy. She detailed and outlined process of discovering both personal and corporate brand stories. She also shares her journey to build her organization and personal brand.

https://anniejkoshy.com/