Branding On A Shoestring: Kim Speed

The Covid-19 crisis has reinforced what we already knew: that brands must communicate in very local and precise terms, targeting specific consumers based on their circumstances and what is most relevant to them. 

So, as business leaders think about building brands during this year and beyond, what should they take away from the pandemic?

Business leaders must aspire to new values around customer experiences — in both a B2C and B2B context. And creating these experiences requires companies to place communication and technology at the core of their organization. 

I had an honor of interviewing Kim Speed, founder of Purple Moon Creative, - Brand and Marketing Boutique. She is a public speaker, trainer and author of “Branding On A Shoestring”.

Kim shared insights on marketing and branding challenges that business leaders are dealing with during current pandemic. She outlined impact of personal stories while corporate brand development. And she explained step-by-step process to build marketing and branding strategy.

Here’s some of the topics discussed in this video:
• Steps to marketing and branding strategies and implementations
• Brand stories development for personal and corporate branding
• Impact of personal branding and alignment with corporate brand
• COVID impact on messaging and communication during pandemic
• .... many more...

https://www.linkedin.com/in/kimspeed/