Lead Your Startup Through a Crisis w/ Ian Rosenberger (Day Owl backpacks)

Two years ago, Ian Rosenberger and his company took a leap forward by launching a backpack. It was made from Thread International’s first product, fabric made from plastic waste that had been recycled.

The backpack raised $571,000 on Kickstarter and represented an important new chapter for the business.

At the beginning of 2020, they launched two specific brands; Day Owl (for consumers) and First Mile (for brands like Reebok, Puma, and Converse to buy the fabric).

In this conversation, Ian and Aaron discuss the strategy behind the rebrand, managing a retail company through the 2020 Coronavirus pandemic, and how Day Owl re-tooled their facility to make Personal Protective Equipment for healthcare workers.

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412-278-7680

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https://www.goingdeepsummit.com/

Work with Piper Creative at
https://pipercreative.co/

Edited by Dan Lampmann
https://www.instagram.com/danlampmann/

We'd love to meet with you. We are looking for creative talent in Pittsburgh to join our growing team. Our DMs are open.

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Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
https://twitter.com/AaronWatson59
https://www.instagram.com/aaronwatson59/

Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

Hannah Phillips, Chief Creative Officer of Piper Creative

https://www.linkedin.com/in/hannah-phillips-52bb87a3/
https://twitter.com/hannahpmedia
https://www.instagram.com/hpmedia/

Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.

Episodes of Going Deep with Aaron Watson can be found on any podcast player or the podcast's website.

https://pods.link/jjgGgvsp7B966