Building Loyalty and Trust by Defining Your Core Values | Step-by-Step Guide

Values aren't a fridge magnet; they're a lifestyle. We can't just throw them on a website and call it a day...

Currently, our culture lets every trend and social movement sway us.

Without this vital information you'll find yourself directionless, your team disenfranchised, and your customer confused.

Do you know what your company stands for and what it hopes to achieve?

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https://benucreative.com/brand-workbook/

⏱️ CHAPTERS
Intro | 0:00
Lesson Objectives | 0:53
Why Core Values Are Important | 1:02
How Core Values Improve Your Marketing | 1:52
How Core Values Improve Communication | 3:01
Being Authentic & Profitable | 3:48
Identifying Your Core Values | 5:03
Leveraging Testimonials | 5:32
Using The Memorial Technique | 6:25
Performing A For/Against Exercise | 7:16
Putting It All Together | 7:50
Next Steps | 9:39