4 years ago

BP Logo design process in Adobe Illustrator.

The Helios logo
was launched in 2000 and was designed as a dramatic break with tradition. Two decades later, it is still unlike any other energy identity and symbolizes a number of things – not least our greatest source of energy: the sun itself

The colors of the Helios – named after the Greek god of the sun – suggest heat, light, and nature. It is also a pattern of interlocking shapes: like bp, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now makeup bp and its global brand.

BP Logo Vector File (On-Demand):
Ai, SVG, PNG, JPG, PDF

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