PCA 2022 Report: Room101 Cigars

Matt Booth's Room101 Cigars would commemorate its 13th anniversary at the 2022 Premium Cigar Association (PCA) Trade Show. Of course there is a 13th anniversary cigar to mark the occasion. However there were some other themes going on at Room101's booth. First up, the company would go "Nicaragua" releasing three Nicaraguan puros made in Nicaragua. The other story would be that this was Matt Booth's first Trade Show where he was no longer a brand owner. Just prior to the Trade Show, Booth would sell his cigar brand to Scandinavian Tobacco Group (STG). Booth's Room101 brand would become a part of STG's Forged Cigar Company and Booth would join STG as a Creative Director. Booth had already been working with STG, and there were a couple of STG projects he already put his footprint on - namely the relaunch of Sancho Panza and Los Statos Deluxe. Although no orders were taken from Sancho Panza and Los Statos Deluxe, the products were showcased at the Trade Show. Meanwhile there were several members of the STG team at the Room101 booth - essentially giving STG a Trojan horse into the show.  The important thing - whether it was Camacho, Davidoff, Caldwell, La Palina or STG, Booth remained true to his roots and continues to show a genuine love of the cigar industry.

PCA 2022 Report: https://wp.me/p6h1n1-nri