What is marketing research?

In this video, you are going to learn, "what is marketing research?"
Marketing research is a technique of identifying and analyzing the information related to the methods and problems of marketing.
The chapters I have discussed are -
1. What is marketing research?
2. Definition of marketing research.
3. Scope of Marketing research.
4. Marketing research process.(Probability sampling, Non-probability sampling)
5. Market Research Techniques.
6. Types of Marketing research.