How to Identify Your Ideal Customer Using Your Customer Avatar | Step-by-Step Guide

The fox that chases two rabbits loses them both. Don't be a fox with A.D.D...

Your messaging needs to be direct, simple, and focused. Trying to please everyone pleases no one.

Do you know your customer?

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⏱️ CHAPTERS
Intro | 0:00
Identify Your Values | 0:15
Lesson Objectives | 1:07
Identifying your Marketing: TAM SAM SOM | 1:16
Identifying your TAM | 2:02
Identifying your SAM | 3:14
Identifying your SOM | 4:03
Creating Your Customer Avatar | 4:54
Defining Your Customer's Connection Points | 5:53
Connecting with the FORD Model | 7:21
DO, OKAY, DON'T Exercise | 8:55
Identifying DOs | 10:10
Identifying OKAYs | 10:29
Identifying DON'Ts | 10:44
Next Steps | 11:29