Price objections

Why are you running into price objections?

Alex hormozi said this - “if you told your customers I've got a Ferrari I can sell you for $5000 how many of those customers would do whatever it took to find that $5000 to buy a Ferrari?”

In automotive sales you have to understand that if you do not build enough value the customer will not do whatever it takes to buy the vehicle from you at the price you set.

What this means is sometimes you have to go and re-demo the vehicle, or give them more 3rd party information to justify or build more value.

Remember the Feel of the Wheel makes the deal. You need to be spending 80% on your feet and 20% in your seat.

#carsalessuccess