Raise Your Price

It would've been 1977 or 1978. I mean, if you got $800 a month, that would be good pay.
And he said, what do you charge?
I said, $2000 a month. He said, did you think about that, or did it just come off the top of your head? It's coming out of my mouth and I'm going, okay, let it come out. And just sit there and wait.
Don’t apologize. And he thought a minute, and he said, Well, we'll have to bring in the artist, the graphic designer to work with you.
And I said, oh, never mind. That's not possible. It'll be $3000 if I work with him.
He said, okay. You can do it yourself for $2000. And I said, alright. Fine.
I think a lot of it has to do with we undervalue ourselves. If you want to just step out there, raise the price, and that's what I've learned over the years.
When in doubt, raise the price and see what happens. Because if it continually reduces the price, something happens to our soul. We begin feeling like we're worth less, I think.
Yeah. I've always bought into the idea of giving more value instead of lowering the price.