Maximize Clicks (2022) - How To Use Maximize Clicks Bidding Strategy In Google Ads

In this video, on maximize clicks l will explain How To Use Maximize Clicks Bidding Strategy In Google Ads I will also go over when not to use the maximize clicks bidding strategy in 2022.

0:00 Intro
0:10 What Is Maximize Clicks Bid Strategy?
0:20 Why You Should Use It
1:19 When You Shouldn't Use It
2:09 How To Set Your Account To Maximize Clicks
2:34 Maximum Bid Limit (Important)
4:20 My Recommendations

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Maximize clicks: Definition

An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.

Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or placements.

With Maximize Clicks, you set an average daily budget and the Google Ads system automatically sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.

For more control, you can also set bid limits to prevent your bids from being set over that amount. While setting a bid limit offers tighter control, it might restrict your ad position and the number of clicks that your ad receives.

If at any time you don't like the bid suggestions, you can easily switch to using Manual CPC bidding, which gives you full control to set the bid amounts yourself.

Maximize Clicks isn't available with the following:

Display Network campaigns with the marketing objectives "Engage with content," or App campaigns.
Bid adjustments based on day and time

Maximize Clicks was previously referred to as “Automatic bidding”

Maximize Clicks is a great bid strategy to gather data inside google ads and is the bidding strategy we recommend starting most google ads campaigns with.