Exact Match Keyword (2022) - How To Use Exact Match Keywords In Google Ads With Examples

In this video, on exact match keywords l will explain how to properly use exact match keywords in google ads. The video will give examples of exact match keywords and where and when you should use them to have success in google ads.

0:00 Intro
0:10 What Is Exact Match
0:47 Pros & Cons Of Exact Match
1:06 How To Find & Add Exact Match
6:27 My Recommendation

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Exact match: Definition

A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match. This allows you to reach only users who make searches with the same meaning as your keywords, including:

Misspellings
Singular or plural forms
Stemmings (for example, floor and flooring)
Abbreviations
Accents
Whether someone is searching for “running shoes” or “shoes for running”, what they want remains the same; they’re looking for running shoes. Exact match keywords help you connect with people who are looking for your business, despite slight variations in the way they search, and reduces the need to build exhaustive keyword lists to reach these customers.

The syntax for exact match is to use square brackets, such as [red shoe].

Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most control over who views your ad, but reaches fewer searches than both phrase and broad match.

Exact match keywords are amazing for finding high converting keywords inside google ads. In this video, I will show you how to find and use exact match keywords. I will also go over the pros and cons of exact match keywords as well as my recommendations on when you should use them in your google ads campaigns.