Google Ads Broad Match (2022) - How To Use Broad Match Keywords In Google Ads

In this video, on google ads broad match l will explain how to properly use broad match keywords in google ads. I will also go over when not to use broad match keywords in 2022.

0:00 Intro
0:17 What Is Broad Match?
0:57 Pros & Cons Of Broad Match
2:59 How To Find & Add Broad Match
5:42 My Recommendations

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Broad match: Definition

A keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. This allows you to reach more searches than with exact and phrase matches.

Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list. For example, let’s say you have the broad match keyword car window repair. This keyword can reach searches such as automobile glass replacement, even though it doesn't include any of the words as your keyword because they relate to the query.

To deliver relevant matches, this match type may also take into account the following:

The user’s recent search activities
The content of the landing page
Other keywords in an ad group to better understand keyword intent
Broad match works best with Smart Bidding. The Smart Bidding system sets a bid for each individual auction of each query and bids up or down depending on how well the query is likely to perform. Smart Bidding benefits from matching to a wide set of searches so it can find the searches that work best for you

Broad match keywords can be fantastic for e-commerce campaigns but arent generally recommended for service-based campaigns. In this video, I will walk you through step by step on when and how to use broad match effectively in google ads campaigns.