Impressions vs Clicks (2022) - Understanding Google Ads Impressions vs Clicks [Tutorial]

In this video on impressions vs clicks I will go over the difference between google ads Impressions vs Clicks. In this new updated video for 2022 the video will cover what an impression in google ads is as well as what a click is and the importance of the two inside google ads.

0:00 Intro
0:11 What Are Impressions
0:45 What Is A Click
1:00 The Relationship Between The Two (CTR)
1:10 Why They're Important
1:27 What Should Your CTR Be?
1:42 How Do We Find Our Impressions And Clicks
2:10 Things To Consider

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Impressions: Definition
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions.

Each time your ad appears on Google or the Google Network, it's counted as one impression.
In some cases, only a section of your ad may be shown. For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text.
You'll sometimes see the abbreviation "Impr" in your account showing the number of impressions for your ad.

Click: Definition
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.

A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the number of visits to your website. For YouTube on TV screens, clicks reported are for actions taken on the TV call-to-action button (CTA), not for actions taken on follow-up notifications.
Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks.
In your account statistics, you'll find the clickthrough rate (CTR), which lets you know how many people who’ve seen your ad end up clicking on it. This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other targeting settings.
Note that a good CTR is relative to what you're advertising and on which networks. To help increase your clicks and CTR, start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers.

Clickthrough rate (CTR): Definition
A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.
A high CTR is a good indication that users find your ads and listings helpful and relevant. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you're advertising and on which networks.
You can use CTR to gauge which ads, listings, and keywords are successful for you and which need to be improved. The more your keywords, ads, and listings relate to each other and to your business, the more likely a user is to click on your ad or listing after searching on your keyword phrase.