Callout Extensions Google Ads (2022) - Create Callout Extensions In Google Ads With Examples

In this video on callout extensions google ads I will go over how to create successful callout extensions in google ads. This video will give you examples and the best practices to use when making callout extensions in google ads in 2022.

0:00 Intro
0:10 What Is A Callout Extension
0:57 Benefits Of Callout Extensions
1:48 How They Work
2:09 How To Create Callout Extensions
4:10 Examples Of Callout Extensions
5:07 Advanced Options

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Callout extensions can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service. When customers see your ads, they get detailed information about your business, products, and services. This article explains how to create, edit, remove, and schedule callout extensions.

How they show
2 to 6 callouts show in addition to the text of your ad. Ads with callout extensions can show at the top and bottom of Google search results. When callout extensions show, they appear below your ad copy.

Benefits
Highlight your business offerings: Promote popular or unique aspects of your business.
Update without changing your ads: Change your callout text whenever you want, keeping your ads up-to-date with sales and special offers. Plus, you can edit your callouts without resetting their performance statistics.
Flexibility: Specify the dates, days of the week, or times of day your callouts are eligible to show.

Before you begin
Campaign types: Callout extensions can be added to Search Network campaigns and Search Network campaigns that have opted into the Display Network.

Character limits: Callout text is limited to 25 characters in most languages, or 12 characters in double-width languages (like Chinese, Japanese, and Korean).

Instructions
Create callout extensions
Sign in to your Google Ads account.
Click Ads & extensions in the page menu on the left, then click Extensions.
Click the plus button then click Callout extension.
In the “Add to” dropdown menu, select the level at which you’d like to add the callout. Choose between the Account, Campaign, or Ad group level.
Create a new callout: This setting is selected by default.
Type your text in the “Callout text” field.
Use an existing callout: Click the “Use existing" radio button.
Select the callouts you’d like to use from the list.
Click Save.

How callouts work
There's no cost to add callout extensions, but you'll be charged as usual for clicks on your ad.

The order of your callouts, their length, and how they perform factor into how many callouts appear, and whether a callout will show for your ad.

Callout extensions in google ads campaigns are fantastic for businesses looking to increase click-through rate and ad rank. This video will explain and take you step by step on how to create successful callout extensions inside google ads.