More than half of Americans believe content creation should be treated as a real job

Grab your ring light, selfie stick and headphones — four in 10 Americans think they have what it takes to be the next content creator superstar.

A survey of 2,000 U.S. adults found that 41% have considered going into one of the nation’s fastest-growing industries: content creation. Nearly a third (30%) said they’ve already gone viral.

Motivated by money (39%), sharing their passions (37%) and being their own boss (35%), many believe content creation should be treated as a real job (58%).