How Does Google Ads Charge You (2022) - Google Ads Charges

In this video on how does google ads charge you I will go over how google ads charges your account. Google ads charges you on either a monthly basis or on a threshold method. This video will explain both.

0:00 Intro
0:12 Different Payment Methods
1:00 How Google Ads Charges You

Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing

https://ads.google.com/intl/en_ca/home/tools/manager-accounts/

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Understanding why you've been charged

Know this first

With Google Ads, you'll be charged automatically on the 1st of each month or any time your balance reaches an amount known as your payment threshold.
Your charge covers your advertising costs and any unpaid balance from the previous month, plus tax and fees that may apply to some countries.

Your charge
Current costs + Outstanding balance = charged amount
Your charge covers your current advertising costs, plus tax and fees (if any) as well as any unpaid costs, which include tax and fees, from previous billing cycle, minus adjustments/promotional credits from the current or previous billing cycle.

Current costs are from this billing period.
Unpaid costs are from previous billing periods.
If your total advertising costs are greater than your payment threshold (the amount that usually triggers a charge), the extra costs will be added to your current balance for the next charge.

Your current balance is made up of any balance carried over from a previous month and your net cost (which includes advertising cost, taxes and fees, if any, minus adjustments and promotional credits) for the current month.
Your first day of the month charge may sometimes exceed your payment threshold.