Buying Local Saratoga - Episode 2: Aric Lemon (ICRYO)

In this episode, our host Steve Cully interviews Aric Lemon from ICRYO; a multi-state health & wellness business that offers cryotherapy, IV infusion, red light therapy, and more! Steve and Aric discuss the opening moves of the business, some of the challenges they face in the current market, and more!

A SARATOGA BUSINESS REPORT PRODUCTION
NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Spa City Digital.

00:07 - Introduction

00:49 - A Brief History of Aric Lemon

03:24 - Eric’s Positive Attitude: A Key Part of his Success

05:00 - Why Cryo? A Health & Wellness Tale

09:01 - The Opening

10:34 - What Was Required, and What Cryo Do For You?

13:32 - How Cryotherapy Helped Steve!

14:58 - Why Don’t Some Doctors Recommend Cryo: The Ugly Truth

18:56 - The Downturn of Critical Thinking

21:10 - I-Cryo’s Marketing Tactics: Can’t Advertise in Hospitals!

23:11 - The Medical Community’s Shift From Preventative to Reactive Care

27:00 - The Weaponizing of Opinions: From A Game of Chess to a Fist-Fight

29:08 - Returning to Upstate: What Motivated Aric’s Location Choices?

33:18 - The Challenge: Educating AND Selling to Customers (At the Same Time!)

35:38 - New York VS Florida: What a Difference Restrictive Government Can Make!

37:11 - Closing Remarks