Episode 6 Guest: Aaron Ahuvia, PhD, Author & Professor of Marketing

Dr. Aaron Ahuvia is a professor at the University of Michigan-Dearborn. He has been ranked by a Stanford University study as among the top 2% of all scientists worldwide and his research includes the love of music. His book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown, is an Editor’s Choice for best non-fiction on Amazon. The book explains the psychology of love when people objects, activities, places, brands, and anything else that isn’t a person. Although the book covers a lot of things people love, Aaron has been a music lover all his life so music gets more than its share of attention in the book.