How to build Buyer-Focused Sales Funnel: Peter Strohkorb

Building a successful company isn’t just about growth – it’s about scale. And growing a business can be a complex challenge that touches every area of the firm, presenting obstacles that test even highly experienced leaders. One of most critical area is sales where business leaders always struggle, and it requires a robust sales team, sales process and buyer focus sales funnel.

I had the honor of interviewing Peter Strohkorb, an author of Smarketing – Sell smarter not harder and The One Team Method – How sales and marketing collaboration can boost big business. He is a thought leader and has been coaching and training business leaders to achieve desire growth to scale their companies.

Peter shared insights on revenue growth, scaling a company and building sales process. He outlined impact of recent disruption on sales process in both in person and/or in online communication. And he also provides details on process to build buyer focus sales funnel and his assessment tools to discover opportunities for business growth.
https://peterstrohkorb.com/

Timestamps:

00:00 - Introduction
03:56 - Buyer/Sales Focus.
09:07 - Common problems with the sales process.
17:02 - Challenges of growing your sales team
23:07 - Building a sales process
27:40 - Selling yourself through others
30:28 - Mistakes and Consequences
32:11 - Following up
40:01 - Intriguing engagement
46:04 - Virtual vs In Person effectiveness
49:55 - Peter Strohkorb, Building Relationships.
58:09 - Reaching Peter
58:26 - Assessing your Sales Funnel
01:02:41 - Outro