Social Media's Identity Crisis

Social Medias Identity Crisis could be a massive opportunity. PLUS add in all of the censorship issues, it's Rumble's time to shine imo!

When social media platforms drop new features / updates, they need users to get on board as fast as possible. If you can catch on quick enough, there is a chance the platform will reward you by distributing your content to a wider audience. Even if you HATE these changes, even if you hate a particular platform, it may be worthwhile to "play their game" a bit.

TikTok is forcing social media platforms to rethink their whole strategy.

It's most apparent with Instagram as they are REALLY struggling to figure out what they want to be, how to get there & how to keep users happy.

Facebook (Meta) has their own set of problems and are trying to evolve as fast as they can. (Reels & Stories are hot spots on FB)

IMO, Youtube is adjusting fairly well overall by encouraging creators to produce more Youtube "shorts."

Even Twitter, who has historically done their own thing, is being forced to make changes. I wouldn't be surprised to see them favoring video content in the near future.

J. Gray Digital
Digital Marketing & Social Media Management
[email protected]

#jgraydigital #youtube #instagram #facebook #twitter #tiktok #shorts