More Than 1 Lead Magnet

Why would you have more than one? Can you give me an example of how that would be relevant?

You may want to have more than one because different people consume different kinds of content and are interested in different types of content.
So if you have a PDF out there, that may not appeal to somebody who prefers video, you may want to have, like, a little mini course. Which can also be a lead magnet. It depends on how people like to consume content. Different things appeal to different people. Just because different types of content appeal to different people doesn't mean that they're not all your customer.

Okay. So when you're talking about more than one lead magnet, you're not really talking about different topics for the lead magnet. You're talking about different ways of delivering the same message.