Quality Leads

What is a strategy that you use or teach your clients for lead magnets to help attract quality leads? We don't really care about getting a hundred leads if they're not the right ones.

Exactly.

And that's the thing. So when you're creating your lead magnet, it should be strategic. What I teach my clients when I work with them is first we start with a signature offer. A signature offering is that big offer that solves all the problems for your potential client. It's that thing that is the whole enchilada.
It solves everything that's in your wheelhouse. So you start there. When you start there, you break down the pieces of it. Your lead magnets should always lead directly into your signature offer. For instance, it might you know,
if your signature offer is helping people with losing weight, you would want to have something that's directly related to losing weight. Or maybe that's or Yeah. But sometimes people get off track a little bit with their lead magnets.
I know for myself, I have a really strong blogging history and SEO, blogging, and SEO. I have a great lead magnet for that, but I don't actually present it to the world anymore because it doesn't directly lead to that big offer that I help people with. So even though it's a great lead magnet, it doesn't make any sense to me. Even though it can help people get found through SEO, it's not directly related to that big offer that I help people with these days. So, you just needed to make sense so that the next step is buying your offer.