Why Use Google Data Studio for Baidu Ads

If you're using Baidu Ads and Google Analytics, then you might not be seeing the big picture about how Baidu searchers interact with your website.

Luckily, you can merge the data between the two using Google Data Studio.

This video shows you why you should do such a thing and how to use a pre-made report in Google Data Studio to find the insights you need to improve the effectiveness of your campaign.

If you're interested in more of this, please let me know and I'll make a following video to show you how to setup such a report.

For guides on digital marketing in China, see https://nanjingmarketinggroup.com/blog/china-digital-marketing-101