How "Influencers" Become Brainwashed by Their Audiences

Check out Gurwinder's Substack - https://gurwinder.substack.com/
Follow Gurwinder on Twitter - https://twitter.com/G_S_Bhogal
We often talk of "captive audiences," regarding the performer as hypnotizing their viewers. But just as often, it's the viewers hypnotizing the performer. This disease, of which Perry is but one victim of many, is known as audience capture, and it's essential to understanding influencers in particular and the onlineecosystem in general.

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious
process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it's actually deeper than that. It involves the gradual and unwitting replacement of a person's identity with one custom-made for the audience.

Please consider supporting After Skool on Patreon https://www.patreon.com/AfterSkool
Visit our site at https://www.afterskool.net/
Check out the new After Skool prints! after-skool.creator-spring.com
Or send us an email at [email protected]

Song at the end: "On the Run" by Part Native https://soundcloud.com/partnative