Keywords vs Search Terms (2022) - The Difference Between Keywords And Search Terms In Google Ads

In this video, keywords vs search terms I will go over The Difference Between Keywords And Search Terms In Google Ads.

0:00 Intro
0:11 What Is A Search Keyword?
0:45 What Is A Search Term?
2:00 The Importance Of Keyword Match Types
2:53 Sponsor

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Keywords: Definition
Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.

When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.

A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position.
You can add match types to your keywords to help control which searches your ad can be matched with.

About the search terms report
Use the search terms report to know how your ads performed when triggered by actual searches within the Search Network. This article describes the search terms report and how to use it.

The search terms report provides insight into the searches that trigger your ads and how those searches are performing. This report also helps you discover new ideas for creative and landing page content to align with what your customers are looking for.

What's the difference between a search term and a keyword? A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.