Why Public Facing Content Is Wasteful And Unproductive

Source:
https://www.spreaker.com/user/hittjw/why-public-facing-content-is-wasteful-an

The sad truth is that content marketing is a scam. You are sold this fantasy because it feels like progress doing it, but misses the fundementals of marketing. When you write public facing content it must do something.

The purpose of the written work is behavioral modification. If what you write on your website doesn't get a lead or a sale, then it's not worth having. Stop making this time sucking mistake by chasing content. You want buyers.

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#copywriting #persuasion