Seek them out.....

I completely understand how easy it is to stay in a familiar place and bank on people finding us. We have built a great community and I 100% think millions of people are on the way, however, I see immense value in "onboarding" efforts meanwhile.

There was a time, just a few months ago when artists & founders may not have needed to be very aggressive in terms of marketing / onboarding non-nft people into their community. For some, this may still be the case, only you can determine this of course.

Suggestions like this are for artists & projects who may not be experiencing the level of "success" they feel they need. Anyone that is currently thriving should stay the course and double down on what is working for them! I am simply suggesting things based on my (marketing) perspective, based on my experiences & observations in the NFT space & beyond.

#jgraydigital #nftcommunity #web3 #digitalmarketing