5 Content Marketing Mistakes to AVOID

Being too sales orientated-
modern consumers want authenticity, if it feels like a commercial they may keep scrolling

Not writing for a target audience-
this can be avoided by taking time to identify your target audience

Focusing heavily on SEO-
You are communicating with real people, not algorithms

Posting too often or infrequently-
This can be a tough line to walk, experiment and see how your audience reacts

Having monotonous formatting-
Make your content easy to digest & understand

Great infographic from:
https://blog.red-website-design.co.uk/2022/11/02/biggest-content-marketing-mistakes/

J. Gray Digital
Digital Marketing & Social Media Services
#jgraydigital #digitalmarketing #ugc #content