Why Use Google Ads (2022) - Benefits Of Advertising On The Worlds Largest Search Engine

In this video, why use google ads I will go over the Benefits Of Advertising On The Worlds Largest Search Engine. I'll also go over if Google Ads is right for your business.

0:00 Intro
0:19 Why Use Google Ads?
0:34 Massive Audience
0:52 Sustainable Leads
1:20 High-Quality Leads
2:17 Companies That Shouldn't Use Google Ads
3:57 Alternatives To Google Ads
5:15 Sponsor

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google’s massive reach

Today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary

And that’s because, now, when people have a question that needs answering their first stop is usually Google.

Want to know if there’s a solution for that back pain you’ve been having?

Google it.

Want to know if there’s a tool that makes collaborating on a post-click landing page easier?

Google it.

The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.

Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.

Harness intent

The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.

On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.

On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific, like the best post-click landing page platform for agencies: