Timekeeping and tradition： OMEGA meets Japan review of an original and successful communication

As the Tokyo Olympics have just started, the watchmaker Omega has adopted an original approach for its international advertising campaign with a series of visuals highlighting the magic of Japan, its precision timekeeping and the passion of the athletes. Details.

Omega Tokyo 2020 Olympic Games communication campaign
For each version, whether on television, on the Internet or in the press, the layout and production are cut in two, typically Japanese themes on one side and the Olympic Games on the other. But above all, this choice perfectly underlines the dreams of the athletes who will be present in Tokyo.

To bring this concept to life, Omega worked closely with several renowned Olympic athletes, including Noah Lyles, Rory McIlroy and Chad le Clos, as well as world record holder Armand Duplantis, the young Swedish pole vaulter who once ignited his discipline by winning several world victories; but also Léa Sprunger, the Swiss athlete who hopes to add more gold medals to her impressive track record.

At the heart of the ad is the watchmaker's commitment to precision and timekeeping, serving athletes and the timing of their Olympic dreams...